Revolutionizing Packaging: Why Flexible Paper is the Sustainable Choice Your Brand Needs

By
Ayellet Zinger, VP Growth

Uncompromised approach to Sustainability and Functionality with Paper-Based Innovations

Sustainability is now a top priority for industries worldwide, and the search for eco-friendly packaging solutions is intensifying. The global sustainable packaging market is expected to grow to $440.3 billion by 2025, driven by consumer demand and regulatory changes. Paper, as a renewable and recyclable material, has taken center stage, especially in flexible packaging, where over 80% of paper packaging is recycled annually, compared to just 14% for plastics. According to recent evaluations, the global flexible paper packaging market is projected to reach $68.9 billion by 2026, growing at a CAGR of 4.1%.

While paper has strong sustainability benefits, one of the primary challenges for flexible paper packaging is maintaining the high speeds of production lines that plastic packaging can handle.

Traditional flexible plastic packaging has long been favored for its efficiency in automated production. However, recent innovations are helping flexible paper packaging close this gap. AI-powered solutions, designed with the end in mind, are transforming paper-based packaging to work seamlessly with existing machinery. By addressing machine limitations during the design phase, manufacturers can achieve high-speed performance and durability while maintaining around 90% paper content and fully biobased solutions. Flexible paper packaging now offers improved barrier properties—moisture resistance, oxygen barriers, and enhanced strength—making it a viable waste stream and alternative to plastic for industries like food, cosmetics, and consumer goods.

The versatility of paper is another key advantage.

It can be moulded into a variety of forms, including pouches, wraps, and bags, offering brands the flexibility to maintain their packaging aesthetics without compromising sustainability goals. At one.five, we are pushing the boundaries with AI-driven innovations that tailor flexible paper packaging to meet the specific needs of each industry, ensuring that performance is not sacrificed, even on high-speed machinery. By understanding and adapting to machine constraints, flexible paper packaging can achieve the speed and efficiency once exclusive to plastics.

Flexible paper packaging is more than just an eco-friendly option—it’s becoming a critical driver of the future of packaging. By combining environmental responsibility with enhanced performance features, including compatibility with high-speed production lines, flexible paper packaging is enabling brands to meet both sustainability and operational goals.